Gatorade |
作者姓名:John R. Kennedy; Paul Bandiera |
商品類型:Case (Field) | 商品編號:9A87A001 |
出版日期:1987/01/01 | 內容長度:13 頁 |
The new business development officer for Quaker Oats Canada Limited, has been asked to develop a proposal for the possible introduction of Gatorade into Canada. He must develop a complete marketing and financial proposal. The case focuses on decisions about channels, flavors, pack-types, pack-sizes, retail pricing, trade and company margins, forecast market outcomes and forecast cash flows. A follow-up case (9A98A010) is available.
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